Renren website Term Paper Example | Topics and Well Written Essays - 3750 words

Renren website - Term Paper Example One such example is the social networking websites. It not only embraced large number of users, but also has been able to grab the attention of the marketers. This is the reason why we find several social networking websites operating in the market place. Nowadays organizations around the world make substantial investments in the social networking platforms and utilize it as a promotional medium. The report will therefore mainly focus on the happenings of social networking world. In this regards the Chinese social networking giant Renren will be used as the social networking website. Furthermore the report also proposes to offer a comparative analysis of Renren and Facebook. Now since the report will follow a ‘funnel format’, it will commence after defining the broader terms. Once the broader terms have been illuminated, the report will shed light on the main discussion area. The discussion area will therefore cover various aspects of Renren such as its risks, threats, o pportunities, strengths, weaknesses, competitors etc. Most importantly, the marketing aspect of social media and Renren will be also emphasized. The discussion part will end after comparing Renren with Facebook. Finally the report will conclude and will also offer few recommendations. Table of Contents Introduction 4 Social networking: A brief Overview 4 An introduction to Renren 4 An Introduction to Facebook 5 Discussion 5 SWOT Analysis 6 Risk Factors 7 Sources of Revenue 7 Competitor Analysis 8 Consumer Analysis 9 The Marketing aspect of Social Media and Renren 9 Renren Marketing Aspects 10 Differences between Facebook and Renren 11 Application Differences 11 Interface Differences 12 Recommendations 13 Conclusion 13 Introduction The concept of internet was initiated in the early 1950s when the electronic computers were developed. After the introduction it passed through various development stages and finally was commercialized in the year 1992 (Majumdar, Cave & Vogelsang, 2005, p. 346). The primary rationale behind the commercialization of internet was to enable the users to share information and resources over the networks. Also communication was an important aspect of the internet. Once it got commercialized, human being witnessed the rapid growth and use of internet throughout the world (Reynolds, 2004, p.5). The rapid expansion most occurred in parts such as Australia and Europe. They were the earliest adopters of internet. Since the year 1990 interned has been able to impact the daily life to a large extant. Mostly the culture and the trading activities were highly impacted. Some of the important applications of internet include instant messaging, e-mail, two-way interactive video calls, phone calls, social networking, World Wide Web with its conversation forums, Voice over Internet Protocol (VoIP) blogs, and online shopping. Thus internet has now become important in all the facets of civic, political and social life. Among the aforementioned application , social networking has been able to drive huge number of users towards them. Hence before proceeding towards the main discussion of the project, a brief overview of social networking is presented below. Social networking: A brief Overview A social networking service is based on providing services through online platforms. Social networking services are also the websites that helps to build social relationship among the people. In

Civil Disobedience Essay Example | Topics and Well Written Essays - 500 words

Civil Disobedience - Essay Example The philosophy behind civil disobedience goes back to classical and biblical sources. Perhaps its most influential exposition can be found in Henry David Thoreau's On the Duty of Civil Disobedience (1849), in which he claims that the individual, who grants the state its power in the first place, must follow the dictates of conscience in opposing unjust laws. (Carton 1998) Thoreau's work had an enormous impact on Mohandas Gandhi and the techniques that he employed first to gain Indian rights in South Africa and later to win independence for India. Gandhi developed the notion of satyagraha [Sanskrit: holding to truth], acts of civil disobedience marked by Indian tradition and his own high moral standards and sense of self-discipline. Attracting a huge number of followers from the Indian public, Gandhi was able to use the technique as an effective political tool and play a key role in bringing about the British decision to end colonial rule of his homeland. His was one of the few relati vely unqualified successes in the history of civil disobedience. Civil disobedience in the United States traditionally has been associated with those on the left of the political spectrum, as were most participants in the anti-Vietnam War movement, but toward the end of the 20th century the strategy also began to be employed by those on the right, for example, by those involved in confron