The Role of English in Our Lives

The role of English in our lives has got much importance. English may be a foreign language, but it is international in its significance. It is taken as a lingua France, the common language , for all parts of the world today. The importance of English language in our lives is as firstly , it is spoken , read or understood in most parts of the world. Due to this language, we can belong to whole world as well as to our own country. Secondly, the role of English in our lives is that it is truly the language of science and technology. No other language offers such a wide scope for scientific studies and research in English. Without our mastery of English, we could not have easily used atomic energy for power generation, in engineering projects , medical treatment etc. Thirdly, the most major role of English is that it offers us treasures of knowledge in all social sciences like history, political science, economics , anthropology , sociology , philosophy an psychology. Fourthly ,it plays its role in modern medicine and surgery , developed from world wide studies and researches in different countries and language, now make a tremendous store house of medical knowledge in English. Lastly, religious and spiritual writings and translations in English are in plenty . All the Holy books including the Holy Quran and Bible with diverse translation find their pride of place in the section of religious books in any good library or book gallery. knowing how to speak it is definately a plus as it is the universal language (it allows you to communicate w/ ppl from other countries and learn and share ideas with them) and the â€Å"preferred† language used in most schools and business establishments (let's face it, it's hard to do well in school if you're poor in english as most books are written in english and schools use it as their medium of instruction†¦ o succeed in school and in one's career, english proficiency is needed). in some countries where english is a 2nd language, it is also seen as a status symbol†¦ i. e. , it is thought that only the rich and the educated can speak the language fluently.

Garment

Even though the labor cost is cheaper in developing countries than in developed countries, due to the specific market nature of the garment industries, for example the short production life cycle, high volatility, low predictability, high level of impulse purchase and the quick arrest response, garment industries are facing the greatest challenges these days (Lucy Daly and Towers 2004). Before 1 980, customers tolerated long lead times, which enabled producers to minimize product cost by using economical batch sizes.Later, when customers began to demand shorter lead times, the producers were not able to stand in the competitive market with their current production system. This is when the problem arose and companies started to look for changes to be more competitive. This pressure was further intensified with the elimination of quotas as of January 1 , 2005. To stay competitive, many domestic textile manufacturers have sought to improve their manufacturing processes so that they can more readily compete with overseas manufacturers. Garment industries in developing countries are more focused on sourcing of raw material and minimizing delivery cost than labor productivity because of the availability of cheap labor. Due to this, labor productivity is lower in developing countries than in the developed ones. For example, labor is very cheap in Bangladesh but the productivity is poor among other developing countries (Shadily and Seed Shall 201 1). Similarly, since the cost of fabric is a major factor of the garment cost, it is controlled by using CAD and CAM system for marker making and fabric cutting to save fabric consumption.So now the worry is about labor productivity, sewing process improvement and making production flexible. Even today, industries are getting the same or more volumes (orders), but the number of styles they have to handle has increased drastically. Earlier, industries were getting bulk order so there was no need to worry, if the production line was set for the first time it would run for a month or at least a week or two. Now a days, the fashion industry is highly volatile and if the orders are not fulfilled on time, the fear for losing business is real.Due to small order quantities and complex designs, the garment industry has to produce multiple styles even within a day; this needs higher flexibility in volume and style change over (Ashram and Christian 201 1). In some cases It has been observed that, in developing countries the garment industries are run as family businesses. They don't have much confidence towards innovation over old processes. They are happy as long as they are sustaining their business. Since lacking of skilled personnel as well as sufficient capital to implement new technologies for improving productivity and flexibility, they are not moving towards new innovation. Because of all these things the industries have been running in a traditional way for years and are rigid to change (Gao et al 2009). T he best Way to Cope with all these challenges is the implementation of lean manufacturing. This will serve the purpose of flexibility and save a lot of money by reducing production lead time, reducing the inventory, increasing productivity, training operators for multiple works, ND by reducing rework. 1. 2 RESEARCH PROBLEM The sewing section in a garment firm is a most problematic section as compared with other value chains . Most of the time, failure to meet delivery time is because of the sewing section.Sewing operations (with respect to cutting and finishing) demands high skill in machine handling as well as material handling and more chances of producing defective products. So we have to give more attention to stitching tasks than fabric cutting and other value chains of garment production. Firstly, high WHIP in traditional type of batch production is the major problem aced by industries. Due to high WHIP, the throughput time as well as rework level is very high. In some cases, even though the operator has completed the sewing operations, the garment cannot be packed because of high WHIP.Also, the defective parts are hidden inside the batches and it is very difficult to clear them while completing the final order quantity. This is the reason why garment professionals seem to work like fire fighters; because they are always in hurry for searching the missing garment pieces all over the shop floor. 4 Secondly, in batch processing (Progressive Bundling system), flexibility awards the style change over cannot be achieved easily; which is the current demand (Decreasing order size and increasing number of style) of garment industry.To meet this requirement, production layout should be designed in such a way that it should hold minimum WHIP and should be flexible enough to the changing need of order. Thirdly, in batch process, since the operators are given specific jobs, they know one or few more operations only. Though he She may have good skill and can work mor e efficiently on one (allocated job only) operation; he ‘she cannot work immediately on some other operation. This is another need of today's industry, because the fashion is changing frequently and the work force should be capable enough to cope with this change.To achieve this operator should be multi-skilled; which can be served by regular training and converting long assembly lines into small manufacturing cells. Workload fluctuation and process balancing among operators is another problem in batch processing, because one operator is given one operation at a time. So the operator who is performing easier and low time consuming jobs can pile up a huge amount of WHIP whereas in the critical operations (operations which deed more time and skill) there is lagging which causes unbalanced WHIP between machines and the work load.This research tries to address all these problems of garment industry by implementing lean manufacturing tools in an apparel firm. 5 1. 3 RESEARCH OBJECT IVES Lean manufacturing is an operational strategy oriented towards achieving the shortest possible cycle time by eliminating wastes. The term lean manufacturing is coined to represent half the human effort in the company, half the manufacturing space, half the investment in tools and half of engineering hours to develop a new product.These benefits can be achieved only if the concept is religiously followed in the organization. The objectives of this research is as follows To understand the lean manufacturing principles and identify the suitable lean manufacturing tools which minimize the process wastage such as work in progress(Wall), through put time, change over time, product defects, production space and loss of productivity in garment industry TO restructure the sewing section such as machine layout, operational modification and operator skill improvement, which demand lean implementation.

Alaska Airlines 3

It was a critical time for Alaska Airlines, and they never encountered such a challenge and crisis in the company's existence. Flight 261 had crashed killing 88 people on board; while the National Transportation Safety Board (NTSB) was reporting that the potential cause of the crash was due to a lack of regular airplane maintenance. Most detrimental to the airline was the media published a letter from 64 Alaska Airlines mechanics. The letter disclosed insider information regarding a base maintenance manager’s inappropriate activities of contradicting federal aviation regulations, leading to dangerous operations.This letter also built more evidence that it was Alaska Airlines’ negligence that resulted in the tragedy. In addition to the maintenance crew, the pilots posted a message on the union’s website complaining about the â€Å"misconduct† of Alaska Airlines. It was apparent that pilots, a integral assets for an airline company, did not trust corporate m anagement. Alaska Airlines had been run for 70 years and had climbed in status during the 1990s, if the company could not promptly and appropriately handle this crisis, its reputation could be destroyed.It was time to test Alaska Airline’s capability of handling crisis management, management system and labor relations. Alaska Airline, a veteran in the industry, would have to deal with the public scrutiny as they sorted through the government investigation to determine the exact cause of the crash. In the transportation industry, unions are common which made handling this crisis more difficult. The difficulty is due to every move or conversation the airlines make are out for the public to view and criticize. â€Å"Airing the dirty laundry† of Alaska Airlines was an extremely embarrassing situation .Management could not support the criticisms for fear of completely destroying their reputation. However, those criticizing the company were employees and knew firsthand what was happening. In the end, the company has to acknowledge the mismanagement of corporate management team. This spelled trouble for the airline. However, if everything was handled properly, there were still some possible solutions that would be helpful to the airline. If I were Mr. Hamel, I would communicate with the union panel members immediately.Although there were 64 mechanics participating in the complaint, the decisive power and attitude was in the announcement of the union. If the union sends a clear message to the public to criticize Alaska Airlines, it would lead to unpredictable damage to the future of the company. However, if the union spoke cautiously about the letter, it could help alleviate some of the negative press about the airline. Alaska Airlines should address the union so they understand that this was an individual case and not how the company runs its day to day operations.The airline would want the union to allow them to address the issue with the public and en sure safer operations in the future. If the union works with Alaska Airlines, they will secure a valuable opportunity to win back their reputation, investigate the issue and restructure its management. Hamel would try his hardest to persuade the union that this was a win-win solution for the union and Alaska Airlines. Second, Hamel needs to set up a joint investigate panel with the union leaders to investigate the complaints thoroughly.If the contents of the complaint were true, that manager should be held accountable. Holding managers accountable proves to the employees that the company does not tolerate unethical management practices. This should help the employees gain a little more trust into management, knowing that their voices are heard. Then, based on the issue, the investigation could be extended to a broader range to any areas concerning safety. Hamel again should address the union to get cooperation from them.The union needs to see that the airline is taking responsibilit y for their actions and that will regain some confidence from the union and employees. Considering the power of unions in any industry, it is risky for a company to address sensitive issues without union support. Lastly, Hamel should establish regular communication and develop a problem-solving system that keeps the union in touch with their labor style. It would be in the best interest of the Alaska Airlines to work with union from this point on so any conflicts that may arise are more likely to be worked out privately.In today's society all companies are trying to motivate employees to participate in corporate matters and contribute more opinions and ideas. Labor unions can be viewed positively when they help unite the employees and the corporation. The key is how to cooperate with the union and treat it as a resource to develop the business but not a hindrance to the company. By means of tackling this issue strategically, companies can dramatically unite and motivate their employ ees and finally create a long term win-win situation.

EXECUTIVE SUMMARY OF BUSINESS PLAN Essay Example | Topics and Well Written Essays - 500 words

EXECUTIVE SUMMARY OF BUSINESS PLAN - Essay Example Past predictions held that the global textile and clothing industry would have become a $500 billion market by the year 2010 (Govett, 2006). While many products in the US are imported from China, the recent product needs are creating a lot of opportunities for Turkish companies. Therefore, my target clients will be the modern and elite consumers of Turkey, Europe, and the US. In textile industry, the most beneficial business results from manufacturing the product for the modern elite because they are the people with the largest amount of disposable money and are willing to invest in clothes frequently for fashion and style. Having modern elite as the target audience also directs manufacturers’ attention more toward quality of work than quantity. Clothes thus produced are sophisticated and of a very high quality and can thus be presented on international fashion shows which in turn helps the business entrepreneur get global fame for the company. International exposure is very necessary if a business entrepreneur has plans of expanding the company globally after its establishment. My designs would be inspired by nature in general. I shall take inspiration from the dramatic color combinations of beautiful birds and natural scenes. Some brands that I would consider for inspiration and direction include Gucci and Armani. My promotion strategy will be based on two things; first, using the existing channels of promotion that my father has been using for decades and second, using the Internet in general and social media in particular as the channel of promotion. I shall start over by making the clothes accessible for purchasing to the people online. I shall also get my clothing line advertised in the magazines popular among the modern elite, and get my clothes modeled in famous fashion shows once I have sufficient collection. Therefore, the channels I shall be using will include

African Americans Essay Example | Topics and Well Written Essays - 1250 words

African Americans - Essay Example In the short story â€Å"Drinking Coffee Elsewhere†, Dina is an African American student admitted to the Yale University, which by itself is a great achievement considering her neglected upbringing. Her metamorphosis is evident from the way she is portrayed in the beginning of the story as a somewhat timid character, while towards the end of the story, she is characterized as an independent minded person who is willing to speak her mind freely. Initially, even though life seems to be going well for her, she is battling to cope with her white elitist environment as a young African American. The story is able to highlight Dina’s ongoing struggles and her self-discovery process. It is seen how throughout the story, Dina has to put up a fight to maintain her integrity in the face of racial discrimination and finding a name for herself. In a world where racial equality is unheard of, she still manages to admit herself into Yale. Additionally, towards the end, she even befrie nds Heidi, who is a white lesbian young woman. This is proof of her growth. The short story â€Å"Every Tongue Shall Confess†, also highlights the metamorphosis of another young African American woman known as Sister Clareese. Just like Dina, she is struggling with her own life experiences which eventually shape the way that she perceives herself and others. Sister Clareese is not only a devout member of her Pentecostal Church, but she is also a nurse which makes her stand out above the ordinary women in her community.

EADS Business Analysis using the Marketing Process Model, by Robert J Term Paper

EADS Business Analysis using the Marketing Process Model, by Robert J - Term Paper Example According to the present performance of EADS, it can be observed that the organization executes effective business strategies which enable it to play the role of a dominant marketer in the global aerospace industry. Based on the global business performances of EADS, the report intends to analyze the business processes and the marketing strategies of EADS in the global aircraft manufacturing industry. With due consideration to the successful marketing strategies as well as business processes of EADS, the aim of this paper is to also analyze different marketing tools from the perspective of EADS in the global aircraft manufacturing industry. The discussion of this paper will further encompass an assessment of EADS in the global aircraft manufacturing as well as an aerospace commercial service industry with regard to various competitive marketing tools such as Marketing Situation Analysis, STP model as well as marketing mix. In relation to the business performance of the organization, it can be witnessed that the European roots of EADS are quite stronger. However, the aerospace and defense industry based operations of EADS is one of the major considerations for the organization which entails a range of products and services both for the European and the global markets as well. In the context of the organizations overall business practices, 75% of total products and services are exported to more than 100 nations through its 33 international offices (EADS, n.d.). The inclusion of Airbus within its business is one of the major beneficial factors for EADS in its global aircraft manufacturing process. EADS is further recognized as the major European industrial flagship which combines the major capabilities of four main market leaders of the global aircraft industry such as Airbus, Cassidian, Astrium as well as Eurocopter [1] (EADS, 2013).  

Fashion and Consumer Culture Essay Example | Topics and Well Written Essays - 2250 words

Fashion and Consumer Culture - Essay Example Consumers like changing taste of products that they consume in the market. Clothing industry takes the advantage of advancing technology into wooing their customers to consume their products. The diversity in the society is a major factor that influences the market trends that fashion designers use to manipulate the market. For example, the television shows affect the demand for new fashions in the market. Television viewers usually tend to go for the designs that they view in the television channels. Some of the fashions that they feel they should consume belong to the royal family while others belong to the celebrity. It is a common trend in the society for artist and other special people in the society to come up with cloth designs, which distinguish them from the rest of the society. Artists who criticize the social trends in the society may come up with a design that seems to drum their views to the society. On the other hand, the society would pick the fashion without considering factors that led to its design. The society seems to incline on views and opinion of a few designers and artist to buy their products. For instance, lovers of a specific artist would be willing to dress the way the artist does no matter the cost that it takes. The aim of this paper is to discuss the notion; consumers are passive victims manipulated into buying commodities they cannot resist. Modernity contributes a lot in shaping the type of products that people buy. Social integration and mimicking of cultural practices by other communities has influenced the method fashion designers use to develop their products (Arpan & Peterson, 2008:78). Cultural practices are unique and diversified according to the number of tribes that exist in the society. Some cultures seem to dominate the market with their products because the majority of people in the society feel that they should associate with the cultural practices of a particular community. It is important to note that such practices have led the fashion trends to incline towards building the market with products that belong to that community. For example, western holiday lifestyle has influenced the kind of fashion during relaxation in beaches. Many women wear bikini in beaches and feel comfortable in it. This trend has influenced the consumption of bikini in other parts of the world because of growing civilization and gl obalization. For example, the African coasts have adopted the product because they share the shame cultures as shaped by civilization. Notably, consumers do not wish to know about the history of a specific product, instead, they would consume the product as it present itself to the market. Fashion in the market tends to follow seasons (Sassatelli, 2007:59). During hot season, the fashion designers would come up with products that seem to obey the climate change. Once the product come into the market, many consumers will rush for the product shunning the previous products in the market. This consumer trend is beneficial to fashion designers because it makes their product sell in the market. The intention behind designing a variety of products in the market is to control the amount products that consumers buy. Methods of creating and retaining customers applied in business contribute a lot in influencing the work of fashion designers. In many cases, the need to attract customers leads to innovative practices employed by the designers. In attracting customers to buy a particular product, the preference of the consumer would influence the approach that designers would take in rolling the product into the market. For instance, when the product had a single slit, the designers would add another slit and roll

The Economics of Wheat in Australia Essay Example | Topics and Well Written Essays - 1000 words

The Economics of Wheat in Australia - Essay Example The essay "The Economics of Wheat in Australia" discusses the macroeconomic aspects of wheat production and consumption in Australia. The crop is grown on a large scale basis and accounts for a significant percentage of the global wheat exports. About 25,000 out of the 121,000 farms in Australia have wheat as one of the major crops planted by farmers. Crop land devoted to wheat in the country averages 2,250 acres. Domestic demand and consumption of wheat in Australia is much less than the country’s production. While the country accounts for only 3% of the global wheat production by volume, it meets 18% of the global export value. Clearly, the country exports a larger percentage of the cereal than the fraction of world’s wheat it produces. The Australian Bureau of Statistics noted that the country produced wheat worth $5.6 billion in the financial year 2003-2004, which made up 15% of all farm production in value. Over 60% of this was sold in overseas markets, underscorin g the significance of the country as a major player in the global wheat market. According to the Australian Bureau of Statistics, wheat accounted for 22% of the total crop production for the country in 2010. The volume of wheat produced in the country has been rising over the last four decades. Australia has a GDP ($ 999.6 billion; the equivalent of USD 1454 billion) and a GDP growth rate of 2.4%. Inflation (CPI) stands at 2.5% while unemployment is at 5.6%. Â  Statistics show that the GDP growth rate fell by a small margin towards 2015.

Pacific war Essay Example | Topics and Well Written Essays - 2500 words

Pacific war - Essay Example However control of the sea was practicable only after island territories had been secured as bases for air and logistics sustenance. This dictated equity in employment of land and air forces in conjunction with combat ships. This created intense service rivalries primarily between the land and sea force commanders. At the tactical level allotment of forces for operations was on a task force basis and overcame the service biases to an extent. The key personalities involved were of great significance. On one hand we have Douglas MacArthur, who has been referred to as the American Caesar an Army general with impeccable professional reputation. Decorated in the First World War, he had the distinction of being recalled on active service on the outbreak of the Second World War and then placed in command of American forces in the Philippines.2 Overwhelmed by the Japanese in the Philippines, MacArthur was determined to return, an obsession to some extent which dictated some of his strategic proclivities in the years ahead. His reputation as a military commander survived his failure in the Philippines. ... He was considered the fore most authority on submarines in the US Navy. He is credited to have successfully halted the Japanese advance after the initial disaster of the Pearl Harbor and led the counter offensive in the Pacific overcoming the deficiencies in supplies and ships by successive victories in the Battles of the Coral Sea, Midway and the Campaign in the Solomon Islands.3 The US Navy considered Nimitz as their mascot in the Pacific and despite the seniority differential felt that he was the most suited for a joint command with quantitative superiority with the Navy. Victory as is commonly said has many fathers. The controversy of ascribing success of Allied victory in the Pacific to Nimitz or MacArthur is contained in a number of factors as inter service rivalry, lack of unity of command, the concomitant success of the forces under each commander, strategic outlook and the personalities themselves. While each of these issues is important, the strategy ascribed to Nimitz and MacArthur would be a prime consideration which is being discussed along with other factors herein. The Strategic Backdrop With the tide of success having turned in favor of the Allies, at the Quadrant Conference at Quebec in August 1943, it was decided that two lines of approach for subjugation of the Japanese be undertaken. In South West Pacific, General MacArthur was placed in command of the forces to undertake an offensive in Eastern New Guinea to include Wewak, the Admirality Islands and the Bismarck Archipelago, neutralize Rabaul and advance along the New Guinea coast to the Vogelkop peninsula. The second approach was to be through the Central

TRADOC Essay Example | Topics and Well Written Essays - 750 words

TRADOC - Essay Example Indeed, it must be realized that in order to realize its mission, there must be a proper integration of the activities of TRADOC. Considering that the mission of the Command revolves around training, it is imperative to note that this training is geared towards creating effective formations that can help address the overall mission objectives of the US Army (TRADOC 2012) . TRADOC also has an objective of ensuring the Army is guided through doctrine. This is a very important objective especially in the disciplined forces. It is often realized that many people in the Army fail to understand much of the doctrine that guide their operations. In this respects, challenges often abound. In line with TRADOC’s missions of designing a capable and versatile US Army, this objective is definitely a proper way of ensuring the compliance with the law. TRADOC also seeks to develop very adaptive leaders both drawn from soldiers and civilians. Indeed, as a training unit, TRADOC seeks to transfo rm not only the army but civilians as well. It therefore extends its training in order to create a population that understands and appreciates the important role of the Army. Through proper leadership, it is expected that the mission of TRADOC will be achieved across the board as people will share much of the information obtained from the Command. As a training Command, the core objective of TRADOC is therefore to recruit and train solders and to provide various ways that support unit training. In this respect, TRADOC oversees Army school across the country which train over 500,000 soldiers and service members yearly. The training is always made to reflect the changing times and this call for much innovation and agility. In this case, the trainees are always suited to serve in both times of peace and war. All these objectives outlined above certainly have various measures to ensure they are effectively achieved. With respect to building and integrating the various formations, one me asurement aspect can be a united and cohesive Army and proper coexistence between the Army and the civilians. It is often realized that a lack of integration of the various units presents many challenges in administration. Such a measurement would therefore be effective in gauging the effectiveness of the training in this respect. As regards civilian training, one measurement metric can involve conducting a survey on the civilians to determine whether they understand the imperatives of Army training and the need to appreciate the role of the Army in the society. Lastly, with respect to overall training, measurement is achieved by the quality of the various Army commands and whether they realize their particular objectives. For instance their performance in war or in peacetime activities such as natural calamities can effectively provide an insight on their effectiveness DePuy, W. E., (Swain, Gilmore & Conway, 2000). Considering that the focus of TRADOC is essentially training, the e xpected level of performance or target is the lack of any challenges in operations with respect to the various formations. On civilian training, the target is the achievement is a cohesive coexistence between the solders and the civilians. In terms of general training, the target is professionalism and excellence in terms of performance at all times (King & Demsey, 2008). In order to ensure a successful

E-Government in Iraq Research Proposal Example | Topics and Well Written Essays - 1750 words

E-Government in Iraq - Research Proposal Example The main research questions have been depicted hereunder. What is the importance of e-government in Iraq? What are the advantages and drawbacks that face by Iraq through adopting as well as implementing e-government initiative? What are the lessons for Iraq from leading countries on the way of information society? 3. Summary and Outline of the Topic The rapid development of the ICT can be considered as one of the imperative aspects for the countries to build an efficient working environment that can enable their respective government to address various needs and desires of the citizens. With this regard, the implementation of e-government tool is regarded as one of the major potentials that enable the government of various nations to improve and modernise the existing performance of the governmental institutions (Rokhman, 2011). The increasing extent of e-government in the global countries ensures enhancing the quality of life of the citizens for the purpose of assuring greater conve nience to avail various governmental supports. Due to increased level of globalisation, market competition and internationalisation, the governmental institutions tend to foster e-government process in order to boost their efficiency as well as integrate workers, partners and citizens in an effective manner (Wong & et. al., 2011). The broad execution of e-government in the governmental processes involve various ICT tools in order to provide services to the citizens, businesses, workers as well as other non-governmental institutions. Moreover, fostering an effective association with the government as well as the citizens can be considered as one of the major roles of e-government. Therefore, the scope of e-government involves broad assortment of functions to address the needs... The rationale for conducting this research proposal can be understood with reference to the fact that the implementation of e-government is highly important for Iraq to effectively organise and manage broad array of activities that are performed by different governmental institutions of the country. The idea of e-government can provide the country with effective support towards enhancing business or operational performances of the institutions from different disciplines including education, business, military and finance among others. With this regard, it can be stated that the specific aims of the proposed study will be beneficial for Iraq to involve e-government The paper makes a conclusion that the rapid development of the ICT can be considered as one of the imperative aspects for the countries to build an efficient working environment that can enable their respective government to address various needs and desires of the citizens. With this regard, the implementation of e-government tool is regarded as one of the major potentials that enable the government of various nations to improve and modernise the existing performance of the governmental institutions. The increasing extent of e-government in the global countries ensures enhancing the quality of life of the citizens for the purpose of assuring greater convenience to avail various governmental supports. The research concerning the effect of e-government in Iraq can be influenced by certain ethical concerns due to its qualitative nature.

Pakistan Steel Mills Essay Example for Free

Pakistan Steel Mills Essay Topic: Privatization of Pakistan Steel Mills Subject: Pakistan Economic Policy Submitted By: M. Faizan Sohail (7133) Faculty: Shahid Iqbal Date of Submission: 12th August 2010 Pakistan Steel Mills Introduction: Pakistan Steel Mills is the producer of long rolled steel products in Karachi, Pakistan. The Pakistan Steel Mill is the countrys largest industrial undertaking having a production capacity of 1. 1 million tons of steel. The enormous dimensions of the project can be visualized from the construction inputs which involved the use of 1. 9 million cubic meters of concrete, 5. 70 million cubic meters of earth work (second to Tarbela Dam), 330,000 ton of machinery, steel structures and electrical equipment. It’s unloading and conveyor system at Port Qasim is the third largest in the world and its industrial water reservoir with a capacity of 110 million gallons per day is the largest in Asia. A 2. 5 km long sea water channel connects the sea water circulation system to the plant site with a consumption of 216 million gallons of sea water per day. Soviet Contribution to Steel Mill In January 1971 Pakistan and the USSR signed an agreement under which the latter agreed to provide techno-financial assistance for the construction of a coastal-based integrated steel mill at Karachi. The huge construction and erection work of an integrated steel mill, never experienced before in the country, was carried out by a consortium of Pakistani construction companies under the overall supervision of Soviet experts. Corporate Business and Net worth Pakistan Steel not only had to construct the main production units, but also a host of infrastructure facilities involving unprecedented volumes of work and expertise. Component units of the steel mills numbering over twenty, and each a big enough factory in its own right, were commissioned as they were completed between 1981 to 1985, with the Coke Oven and Byproduct Plant coming on stream first and the Galvanizing Unit last. Commissioning of Blast Furnace No. on 14 August, 1981 marked Pakistans entry into the elite club of iron and steel producing nations. The project was completed at a capital cost of Rs. 24,700 million. The completion of the steel mill was formally launched by the then-President of Pakistan on 15 January, 1985. Pakistan Steel today is the countrys largest industrial undertaking, having a production capacity of 1. 1 million tons of steel. Founders of Pakistan Still Mills The real founders of Pakistan Steel Mills are Prof. Dr. Niaz Muhammad, Wahab Siddiqui and Russian scientist Mikhail Koltokof. It was the hard work of Dr. Niaz Muhammad that thousands of scientists and technical staff got trained by him. His inspirations and innovations got him the highest award from President of Pakistan, and also from Government of Russia. The Government of Pakistan has given him Pride of Performance. His nomination for Nobel Prize was biggest respect what Pakistan achieved. Social obligations Pakistan Steel Mills, besides its core activities, has done a lot in making the environment in and around Pakistan Steel green and beautiful through the addition of three unique projects: the Quaid-I-Azam Park, The Quaid-I-Azam Cricket Park and the Quaid-I-Azam Beach. The Quaid-I-Azam Park, which spreads out over an area of 45acre, consists of a series of six interconnected lakes, lush green lawns and grassy terraces, colorful flower beds, fountains, life- size steel-made models of wild and marine animals, a jogging track, a bird sanctuary and mini-zoo, as well as a childrens play and recreational ground and boating facilities. The other unique project, known as the Quaid-I-Azam Cricket Park, has been established amidst the pleasing surroundings of Steel Town, featuring sloping grassy terraces all around for spectators and four diagonally-located hillocks with seating arrangements to provide a panoramic view of the game. This is spread over an area of 32000 sq. meters and is equipped with all the necessary facilities, conforming to international standards. The third project, Quaid-I-Azam Beach, is being developed with the aim to provide a seaside recreational spot to the employees of Pakistan Steel, especially those residing at Steel Town and Gulshan-e-Hadeed. Pakistan Steel is also on its way to establish Quaid-I-Azam National Park over a vast area of 400acre adjacent to Steel Town which shall be a tremendous contribution in the development of the environment. The organization also has a football team Pakistan Steel FC that currently competes in the Pakistan Premier League. History Privatization of Pakistan Steel Mills After independence in 1947, it did not take long for Pakistan to come to the realization that progressive industrial and economical development would be impossible without the possession of a self reliant iron and steel making plant. The dependence on imports would cause serious setbacks to the country along with an extortionately high import bill which would be impossible to support. In 1968, the Government of Pakistan decided that the Karachi Steel Project should be sponsored in the public sector, for which a separate Corporation, under the Companies Act, be formed. In pursuance of this decision, Pakistan Steel Mills Corporation Limited was incorporated as a private limited company to establish and run steel mills at Karachi. Pakistan Steel Mills Corporation concluded an agreement with V/o Tyaz Promexport of the USSR in January, 1969 for the preparation of a feasibility report for the establishment of a coastal-based integrated steel mill at Karachi. Bhutto  had signed a contract with the former USSR to help build the project. The project was estimated  to cost Rs 10 billion but was completed at a cost of Rs 30 billion and took ten years to finish. The foundation stone of this vital and gigantic project was laid on 30 December, 1973 by the Prime Minister of Pakistan Zulfikar Ali Bhutto. The completion of the steel mill was formally launched by the then-President of Pakistan on 15 January, 1985. The steel mill project provided 20,000 jobs for workers from all over Pakistan. Unfortunately, from the very beginning plotting were launched by the bureaucracy against the workers in order to destroy their moral and ruin their potential. A propaganda campaign was started in the media to give the impression that the project was a burden on the national economy and that it was â€Å"a white elephant†. This campaign gradually became noisier  and  the idea that there were 8000 surplus workers who were a burden and needed to be gotten rid of was widely propagated. However, the bureaucracy and the press found it impossible to attack the workers due to the political strength and unity of the militant trade unions. With its propaganda having failed and its aims in ruins, the bureaucracy resorted to the traditional and criminal tactics of the ruling class – the tactic of â€Å"divide and rule†. In 1986 Zia-ul-haq dictatorship  began a series of brutal political assaults in Pakistan. The ruling class succeeded in generating racial  conflicts among workers, which  not only divided the workers but also weakened the labor movement. This tactic of â€Å"divide and rule† also affected Pakistan Steel. In 1988 the trade unions were divided on racial grounds which resulted in bloody hatred and ended  the traditional revolutionary unity of the unions. The labour movement was constantly harassed and its leadership degenerated and became demoralized. In 1992 Prime Minister Nawaz Sharif appointed a General, Sabeeh Qamar-uz-zaman, as chairman of Pakistan Steel. He was given the task of improving the situation and â€Å"normalizing† the working conditions. He imposed an undeclared ban on the trade unions at Pakistan Steel. Terror and the harassment  of the unions were  enforced in the name of discipline. An  internal security intelligence  unit, the  FIU, was also established and was headed by an army colonel. This notorious  intelligence unit discovered that 1500 workers were a â€Å"security risk†. These workers were punished and removed from their jobs. In 1995 Benazir Bhutto, in her second term in office, reinstated most of these workers. However not all of them were reinstated. During his second tenure in 1997, Nawaz Sharif  introduced  many reactionary anti-labour laws. The ex-chief of the FIU, Colonel Afzal, a batch mate of General Musharraf, was appointed as managing director of Pakistan Steel. This gentleman was twice suspended on corruption charges from his previous post as chief of the FIU, yet somehow he still merited the promotion to chairman. After Musharraf overthrew Nawaz Sharif in 1999, he introduced his â€Å"Seven Point Agenda† to the nation. Not surprisingly his top priority was the introduction of the brutal policies of rightsizing and downsizing, which in practice meant maximizing  unemployment. These policies  were sweetened with another Black Law: the Industrial Relations Ordinance 2000. In June 2000 the chairman of Pakistan Steel announced the immediate dismissal of 436 workers. The workers were informed in their dismissal orders that their services were no longer required. This was just the beginning however, and a new policy was enforced where workers were requested to enjoy the â€Å"benefits† of the VRP (Volunteer Retirement Policy). All of these laws and policies were exercised in the worst manner in Pakistan Steel; it became a model and an example to whole country, and to all workers and trade unions. 8500 jobs were ruthlessly cut by these barbaric policies. These sackings affected the workers deeply, and led to a change in consciousness. On December 31, 2001 the workers of Pakistan Steel organized a general strike against the anti-labor policies of the chairman and the government. The workers blocked all roads and access to the mill. On February 7, 2003 the workers again organized a strike. The authorities attempted to stop the strike by using the tactics of delay. But this only served to provoke the workers, and on March 8, 2003 the workers again blocked the roads. This time they also occupied the mill. This action paralyzed the authorities but unfortunately the struggle was lost because the workers were betrayed at the negotiating table by the trade union leadership. It was apparent that  this struggle could have galvanized the working class nationally  and that it could have found a mass basis. However, in the end it was drowned in petty compromises and conciliations. On December 30, 2003 Chairman Afzal was suddenly dismissed and again a General, Abdul Qayum was appointed as the new  chairman. He immediate gave the impression to the workers that the situation would be totally reversed and that the workers would not have to fear any  more suspensions or dismissals. He also announced an extension plan for Pakistan Steel that would create more jobs. However, just before initiating the extension plan, it was announced that Pakistan Steel would be privatised rather than proceed with the extension. This was a clear declaration of a severe attack on the rights of the workers. This was a clear attack  on their jobs and their working conditions. This declaration provoked 12,500 workers who are drawing the conclusion that they need to fight back. The government was not as lucky in the case of Pakistan Steel Mills as it had been with regard to certain other privatization deals.

Recent Copyright Battles For Music And Movies Media Essay

Recent Copyright Battles For Music And Movies Media Essay As a fact, one of the principles of American law is that the author of a particular product within a certain period of time can reap the fruits of their intellectual creations. Copyright is a form of protection that U.S. law provides an original works of authorship, it includes including literary, dramatic, musical, architectural, cartographic, choreographic, pantomimic, graphic, sculptural, and audiovisual creative works.  The term copyright literally means the right to copy.  Today, this term is denoting the set of exclusive rights provided by law to authors in terms of protection of their works.  Copyright owner has the exclusive right to reproduce, distribute, and in the case of certain works, to public perform or display the work; create derivative works and grant the right of others to do the same on certain conditions.  Copyright protection does not extend to any idea, procedure, process, slogans, principles or discoveries.   It should be noted that intellectual property in the United States is secured by the Constitution of the United States and by number of different regulatory acts. As a fact, Uruguay Round Act Agreements have restored copyright to certain foreign works that are protected by copyright in the country of origin, but were in the public domain in the United States. Also, abolished outdated provisions of the Law on Amendments to the Act of software products (1990) established legal procedures to prevent unauthorized recording and distribution of sound recordings non studious performances of music and music videos, as stated in Copyright Battles Are About Controlling New Technologies. Copyright infringement involves the unauthorized owner dissemination of material protected by copyright, such as software, music, movies, books, computer games. Intellectual property rights are protected by the laws of most countries. Copyright infringement is usually understood as follows:   Make a copy and its sale; Make a copy and send it to someone else; In some cases, the resale of legally purchased copies. In this essay I would like more closely consider music and movies copyright infringement and describe current controversies between supporters and opponents of further hard copyright defending. As a rule, illegal distribution of movies/TV shows copies with recording them to CD/DVD disk and by copying and distribution over social computer networks or Internet,  can be carried out in order to take profit (sale of counterfeit products in shops, stalls) and without (distribution of copies of films on local area networks via the Internet, share movies with friends).  Commercial products of this kind is characterized by that may appear before the official release of the movie (known cases of appearance in the sale unfinished working version of the film stolen from a film crew).  The recording quality can be a very concede a licensed copy, and virtually has no different from it depending on how the copy and the further processing.  There is a system of symbols types of unauthorized copies that are distributed over a network (abbreviations added to the file), as described in The Record Industry Continues Battle Against Free Music Downloads It can be said that illegal copying and distribution of musical compositions copies includes the sale of music albums on audio cassettes and compact discs.  By audio piracy concerns and disseminate music over computer networks.  Exchange of musical compositions in the Internet took a truly grand scale through the development of P2P-technology.  There are many different peer networks, with millions of participants and terabytes of music. It should be noted that one of the most famous cases in copyright field was Capitol vs. Thomas. Jammie Thomas-Rasset (was born in 1977) is a U.S. citizen who was sued by Capitol Records because of file sharing. Her case is considered as a precedent.  She is accused of having distributed 24 songs on Kazaa file-sharing hosting. Her case is considered as the first of several thousand cases in which action is taken under the aegis of the RIAA legal action against illegal file sharing.  She was initially sentenced by a court to claim damages in the amount of 222 000 U.S. dollars.  The sentence was later overturned because of procedural error. The process was due to the decision of Judge Michael J. Davis in September 2008, negotiated by U.S. District Court in Duluth, Minnesota again.  It was initially questioned the validity of the evidence. As a fact, on June 18, 2009 Jammie Thomas was sentenced to a fine of 1.92 million U.S. dollars. After the sentence Joe Sibley, her lawyer went to appeal. As a fact, in January 2010, Judge Michael Davis reduced the fine to 2 250 dollars per song. Consequently, she has to pay a $54,000 fine. The prosecution and defense went against the verdict.  In November 2010, the jury has spoken in the third case against Jammie Thomas the verdict.  She was sentenced to a total compensation of $1.5 million.  The jury was set for each of Jammie Thomas popular songs 62,500 dollars.  The defense has over U.S. media and already announced further steps against the verdict. However, this process is not the only case of music intellectual property infringements, as stated in The Battle Over Music Piracy. In my opinion, an increasing number of such cases show determination of intellectual property owners to fight without any compromises. It is no doubt that music and movie industry around the world brings a lot of money.  Consequently, this activity is directly linked with phenomenon audio and video piracy. Audio/video piracy is the illegal production and distribution audio/video discs or cassettes with stored music/movie phonograms (records). Illegal, it is called because it is made without the knowledge and consent of the author and producer of the phonogram (copyright holders) i.e.  in violation of copyright and related rights in musical/movies works and the proper track.  In order to understand the essence of the above offenses, you need to imagine the nature of copyright. With respect to business entity music/video copyright can be explained as follows. Copyright is a right arising from any person whose creative effort has created some work. Most of all it is the authors of words and music. Creator of the product has the right to be recognized as author of the work, can authorize  or prohibit the use of the product under the name of the author or under a pseudonym; he has the right to publish a product.  Adjacent to the right is a right that arises from the producer of the phonogram.  This is a legal person, on the initiative, by which forces and means was recording of music performance (soundtrack).  Owners of related rights in the record business often are the record companies.   As a rule, owners of copyright and related rights (rights holders) are entitled to remuneration for each form of exploitation of musical works and phonograms, including printing and distribution of works and phonograms on physical media. Naturally, in case of duplicating and distributing pirated works and phonograms owners do not receive remuneration. Audio piracy can not be considered as only U.S. phenomenon,  it rather refers to the phenomena of countries that do not collide in this phenomenon.  (An example often cited Japan).  During 2008, the number sold in the world of pirate music CDs has increased by 950 million units (almost 50-percent growth per year) and reached a record in the history of the mark in 1.9 billion.  This is evidenced by the report of the International Federation of the Phonographic Industry (IFPI).  Growth trends persist even today, as described in Copyright Battles Are About Controlling New Technologies. As a fact, for the prosperity of piracy in the world, there are good preconditions.  Firstly, it is standard of living in different countries.  CDs are not essential commodities.  This is not food, for that always pays as much as requested, so buyers are choosing the cheaper pirated products. Secondly, only the government can solve this problem, if show its interest, which is not visible in so-called 3rd world countries.  Audio piracy is a serious, profitable, well-organized business, to defeat which needs a serious legislative framework and the will of the executive power.  Here you can quickly earn good money, and the risk of serious punishment is still minimal, so that piracy continues to flourish.   It seems that the fight against audio/video piracy must be conducted in three main areas: 1.  Law enforcement activities.   2.  Courting.   3.  Corporate regulation.   As a fact, we are well aware that law enforcement do not consider serious enough fight for copyrights, despite all the efforts in this area are undertaken by interested associations and organizations.  All of these efforts, unfortunately, do not give the desired effect.  You do very well penetrate that if a policeman should be wrestling with robbery and banditry, and thus to check the contents of the neighboring stall, which sold counterfeit tapes, of course, in a stall, he will be the last step.  And he came back and got a small kickback for the family, will consider its task accomplished.  Unfortunately, this happens all the time, and we all know that. Therefore it is difficult to say that governments of many countries is actively fighting piracy, despite the seizures, raids on warehouses and factories that produce pirated products.  This is only a few cases and they are in any case do not show the trend. Trend is until enough permissive, as described in The Battle Over M usic Piracy. As for the judicial part of the fight against piracy, then there are obvious signs.  The courts in CIS countries, Russia and China finally began to consider such claims, and already understand how they should act.  But, given the total workload of our judicial system, there is nothing that can be joyful. Apparently, the judicial decisions that protect the interests of copyright holders can be counted on the fingers.  Third it is corporate regulation.  Those who are interested in protecting copyright and related rights are and must make special efforts to ensure that these rights are somehow protected.  I mean associations, producers and record companies. The purpose of such associations is to develop a unified strategy behavior in the market for replacement audio piracy with market economic levers.  Among such measures could be introducing a special brand owner, to prevent unfair competition, development of a unified pricing policy, etc.  It remains to note that achie ving positive results requires hard work on all three fronts. Otherwise, there is no any unexpected police raid, there is no optimization of legislative regulation, or self-sacrificing work of associations and corporations in various market segments, the results did not yield. It should be mentioned that today, in Brazil is preparing legislation that will change the whole system upside down.  They want to formally allow file-sharing (with a pair of paying dollars for the right to use) and to prohibit harassment sharing services and their consumers.  If this law came into force, Brazil will be offshore which will move all the social networking and file sharing, which got the authorities of individual countries, including United States.  And the prosecution games will be simply impossible, as stated in Copyright Battles Are About Controlling New Technologies. As a fact, current trends are aimed against the copyright holders. On January 1, 2006 was founded the first Pirate Party in the world. Its aim is the abolition of copyright and patent law and, thus, the legalization of piracy.  The first among similar parties, it has succeeded at the highest level of legislation and in 2009 received one seat in the European Parliament of the 18 seats allotted to Sweden. Following the Swedish Pirate Party were founded US Pirate Party, the Pirate Party of Germany and others.   A typical program of a pirate party contains such provisions and requirements:   Reduction of copyright term.  The real copyright term at the moment is about four generations, which many believe is a prohibitively long time.  And always prolongs term has no different from the eternal protection.   Legislative prohibition of secret information-gathering about privacy.   Preventing censorship via the Internet.  While it does not exist, however, the assurances of the US Pirate Party, its appearance in the U.S. is a matter of time. To sum it up, I would like to say that society should look for other ways to combat the scourge.  And here are two ways:   To give people reasonable, not so high prices for products of intellectual property, licensing content to make cheap and accessible;   Enable file sharing, to cease harassment of consumers, merchants, to pursue only pirates (using media), and sites that sell pirated files from their servers.   Moreover, it should not be prohibited to give a friend a book to read, a movie to watch. These are the things on that commerce and profiting to pursue, primarily due to the fact that they do not pay royalties.  They can be and are happy to pay the author, but the exclusive rights to works from publishers, and they inflate their prices to avoid competition and pursue pirates (competitors) under the law.  That is to the detriment of both author and consumer.   I think that the problem is that consumers have fewer opportunities of access to culture and education, since all it is too expensive. Even the publishers in a wacky situation they spend huge amounts of money on lawyers, PR (published in the media) and GR (working with officials).  Their money does not pay off.  Everyone would be better to move to a new system with a much cheaper intellectual property.  But  monopoly and collusion publishers do not allow us to move forward into a new era of direct relations between authors and their readers/fans.  

Influences on Achievement of Funding Goals

Influences on Achievement of Funding Goals Donna R. Lowe The purpose of the following dissertation, A content analysis of Kickstarter: The influence of framing and rewarding motivations on campaign success (Sauro) was to examine the implications of message framing in determining the success or failure of Kickstarter campaigns. The study also explored to what extent conditional cooperation influences the achievement of funding goals. The study applied framing theory on the decision-making process, which has significant prior research but not in regards to crowdfunding. Sauro (2014) uses a definition used in a previous study by Dr. Inge Sorenson. Crowdfunding is defined as â€Å"the micro-financing of individual projects, and is catered for online by sites like indiegogo.com, sponsume.com, crowdfunder.co.uk, pledgie.com, and kickstarter.com (Sorenson, 2012). Sauro (2014) also uses the term project-based communities â€Å"meaning a unique community of early adopters and investors of a new product or service that hone and gather funding ple dges. One hundred and twenty Kickstarter campaigns were randomly selected and sampled. The key findings were broken down by research questions. The first research question sought to uncover to what extent did the choice of framing methods affect success or failure of the crowdfunding campaigns. The finding was campaigns that used framing had a significantly higher rate of success as opposed to campaigns that used no framing. â€Å"Out of all campaigns that were successful, 83.3% utilized a prescribed framing method, opposed to 40.8% of unsuccessful campaigns that did not† (Sauro, 2014, p. 24). The finding of research question two suggests a strong correlation between successful campaigns and conditional cooperation measures. The study identified a relationship between conditional cooperation and donation levels at the end of set funding periods across all categorical tiers (low, medium, and high). Supplemental data was also provided. Additional factors that had an impact on t he probability of a successful crowdfunding campaign were identified. The findings were factors such as including a self-narrative, stating personal qualifications, and having a lower funding goal had a strong influence on the outcome. Sauro (2014) found â€Å"of the campaigns that were successful, a self-narrative was present 82.0% of the time, as opposed to 62.2% when campaigns were unsuccessful† (p. 29). Suggestions for further research included the need to use a larger sample size from all project categories and continued investigation of personal narratives influence. There was also a suggestion to include research on whether text-based, video-based, or combination-framing messages could be efficiently used to achieve objectives. Sauro (2014) used prospect theory and message framing as drivers for the crowdfunding donor decision-making process. Prospect theory attempts to explain the decision-making process based on the way the material is presented (Sauro, 2014, p. 8). In involves a decision problem, decision maker, and a decision frame. Rational decision-makers â€Å"will opt for the prospect that offers the highest expected utility† (Tversky Kahneman, 1981, p. 453). Prospect theory expresses outcomes as positive or negative deviations (gains and losses) with regards to an S-curve. Message framing is an important concept for crowdfunding and the study by Chun-Tuan Chang and Yu-Kang Lee (2010) was used to support Sauro’s dissertation. Framing is â€Å"the presentation of one of two different but equivalent value outcomes to decision-makers, where one outcome is presented in positive and the other in negative terms† (Chang Lee, 2010, p 197). Compliance is encouraged using framing demon strating gains and losses. Bruno S. Frey and Stephan Meier conducted a field experiment about charitable giving and conditional cooperation in 2004. The experiment supported the theory on conditional cooperation and found that if people know others are making charitable contributions, the likelihood of them making contributions increases but is still linked to previous charitable behaviors (Frey Meier, 2004, p. 1717). People tend to compare themselves socially to others and are inclined to make charitable donations based on those they identify with. These works are extremely important and the foundation for understanding donor behavior while researching crowdfunding. Crowdfunding is a relatively new concept. It involves communications, fundraising, technology, and a social media platform. Sauros (2014) used prospect theory, framing, and conditional cooperation as factors of influence for successful crowdfunding campaigns. Daniel Kahneman and Amos Tversky (1979) developed the prospect theory. Kahneman and Tversky’s study â€Å"Prospect Theory: An analysis of decision under risk† introduces one of the most quoted theories in economic psychology. Developed in the 1980s, the theory has had considerable impact on understanding how decisions are derived using gains and losses. The theory of framing was introduced by Erving Goffman (1974). Goffman was considered â€Å"the most influential American sociologist of the twentieth century† (Fine Smith, 2000). Goffman wrote several books and fundamentally changed the way we think of social interactions. His work is considered unparalleled and he is extensively cited in behavioral studie s. His greatest contribution to social theory is his study of symbolic interaction, which began in 1959. He studied social order, interactions, stigmas, routine transactions, human behavior, etc. He was not a traditional sociologist and his work was influenced by Durkheim, Freud, Mead, Simmel, and Radcliffe-Brown (Yakkaldevi, 2013, p. 74). Albert Bandura is associated with social learning theory. According to Bandura (1977), Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action.† Bandura is well known for his famous Bobo doll experiment where children were demonstrated to learn aggression through observations and interactions (Bandura, Ross, Ross, 1961). His work is considered to be part of the cognitive revolution in psychology. References Bandura, A. (1977). Social Learning Theory. New York: General Learning Press. Bandura, A., Ross, D. Ross, S.A. (1961). Transmission of aggression through imitation of aggressive models. Journal of Abnormal and Social Psychology, 63, 575-82. Chang, C., Lee, Y. (2010). Effects of message framing, vividness congruency and statistical framing on responses to charity advertising. International Journal of Advertising, 29(2), 195-220. Fine, G. A. Smith, G. W. (2000). SAGE Masters of Modern Social Thought: Erving Goffman (Vols. 1-4). London: SAGE Publications Ltd. doi: http://dx.doi.org/10.4135/9781446261545 Frey, B. S., Meier, S. (2004). Social comparisons and pro-social behavior: Testing conditional cooperation in a field experiment. The American Economic Review, 94(5),1717-1722. Sauro, J. J. (2014). A content analysis of Kickstarter: The influence of framing and rewarding motivations on campaign success (Doctoral dissertation). Available from ProQuest Dissertations and These Database. (UMI No. 1556435) Sorenson, I. E. (2012). Crowdsourcing and outsourcing: The impact of online funding and distribution on the documentary film industry in the UK. Media Culture and Society, 34, 726-743. doi:10.1177/0163443712449499 Tversky, A., Kahneman, D. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-291. doi: 10.2307/1914185 Tversky, A. Kahneman, D. (1992). Advances in prospect theory: Cumulative representation of uncertainty. Journal of Risk and Uncertainty, 5(4), 297–323. Yakkaldevi, A. S. (2013). Phenomenology and Enthomethodology. India: Laxmi Book Publication.

Environmental Justice: Raising Awareness Essay -- Argumentative Persua

Environmental Justice: Raising Awareness The Discovery of Environmental Racism The majority of the U.S. population is not aware of the problem of "environmental justice." Most people would not even know what the term means if they heard it. In this paper I will write about the discovery of "environmental racism" in the early 1980s and report what is known about it today. I will then argue that making the general public aware of the problem is a crucial step towards environmental justice. The discovery of environmental racism can be traced to the plan of a new PCB (polychlorinated biphenyls) landfill in a predominantly black community in Warren County, North Carolina, in 1982. The Environmental Protection Agency (EPA) gives the following "background information" on PCBs (1): PCBs have significant ecological and human health effects including carcinogenicity (i.e., probable human cancer causing or promoting agent), neurotoxicity, reproductive and developmental toxicity, immune system suppression, liver damage, skin irritation and endocrine disruption. These toxic effects have been observed from both acute and chronic exposures to PCB mixtures with varying chlorine content. PCBs do not breakdown readily in the environment and are taken into the food chain by microorganisms. PCBs are then biologically accumulated and concentrated at levels much higher than found in the surrounding environment thus posing a greater risk of injury to human health and the environment than might be imagined. The already poor and disadvantaged community considers the addition of a toxic waste dump unacceptable; residents oppose the landfill by organizing protests that "some have termed the largest civil-rights demonstration since the 1960s... ...ental Justice Advisory Council (1998). Homepage. http://es.epa.gov/oeca/oej/nejac/ (31 Oct. 1998). 11. National Institute of Environmental Health Sciences (1998). Homepage. http://www.niehs.nih.gov/ (31 Oct. 1998). 12. Office of Minority Health (1998). Office of Minority Health Resource Center. http://www.omhrc.gov/ (31 Oct. 1998). 13. National Law Journal (1992). Unequal Protection: The Racial Divide in Environmental Law. As quoted by: Bullard, R. D. (1993). Residential apartheid in Urban America. Earth Island Journal 8, 35-36. Retrieved October 31, 1998 from the World Wide Web: http://insite.palni.edu/ 14. Environmental Justice Resource Center (1998). Homepage. http://www.ejrc.cau.edu/ (31 Oct. 1998). 15. Markowitz, G. & Rosner, D. (1998). Pollute the poor. Nation 267, 8-9. Retrieved October 31,1998 from the World Wide Web: http://insite.palni.edu/

Gender and Sexual Insensitivity Essay -- Gender Inequality Essays

Gender inequality refers to unfair or unequal treatment of people based on their femininity or masculinity. This is often in reference to roles that society has stipulated by default for each gender type. Sexual inequality refers to bias treatment of people based on their male or female sexual traits. Awareness and sensitivity to gender and sexual inequity are vital in the functioning of a society; every society member ought to have equal status, voice and opportunities irrespective of their gender. In every day-to-day activity, gender and sexual insensitivity exhibits in peoples’ speech, behavior and delegation of duties. Insensitivity is often unintentional, thus the need to create awareness among people on what is insensitive and be enthusiastic to begin the change that society needs to be able to give equal chances to all its members and give them a sense of belonging despite their gender (Jackson, 1998). Recently, I received an e-mail from my friend regarding his opinion on Valentine’s Day. In this email message, my friend, Rob presented women in a negative way by using derogatory language and casting aspersions. Rob claimed that women were the cause of men’s sorrow and global warming (Personal communication, February 13, 2014). Upon further reading, I realized Rob insinuated that Valentine’s Day was a creation of women and that the intention was to coerce men into buying presents. His assertion was that women were opportunistic, materialistic and always plotting to get something out of men. I found this demeaning as the generalizations and stereotyping presented in the email were offensive. He also used the word ladies, which he spelt in capital letters, which I felt offensive and unwarranted. A further an... ...ley: University of California Press Vance, C. M., Ensher, E. A., Hendricks, F. M., & Harris, C. (2004). Gender-based vicarious sensitivity to disempowering behavior in organizations: Exploring an expanded concept of hostile working environment. Employee Responsibilities and Rights Journal, 16(3), 135-147. Weisstein, N. (1993). Psychology constructs the female; or, The fantasy life of the male psychologist (with some attention to the fantasies of his friends, the male biologist and the male anthropologist). Feminism & Psychology, 3(2), 195-210. Withington, R. (1937). â€Å"Lady,† â€Å"woman,† and â€Å"person.† American Speech, 12(2), 117–121. Young, A. M., Vance, C. M., & Harris, C. (2007). Moving beyond gender to discover differences in sensitivity to disempowering acts: An examination of the role of social context. Group & Organization Management, 32(5), 598-620.

The Bad Side of Social Network

The bad side of social networks Social network is been lately very popular in society. Because of this all the users wants to be aware of what the other person is posting. Social network is a bad influence for most of the people because sometimes it appears windows that you don’t want to see. Social networks has changed the way people interact. In many ways, has led to positive changes in the way people communicate and share information, however, it has a bad side, as well. Social networking can sometimes result in negative outcomes, some with long-term consequences.It’s a waste of time because you don’t take advantage of your free time in some pages like games or Facebook, MySpace, Hi5, etc, while you can be reading a book or cleaning your room or whatever. You’are in diasplay to all the people, like in facebook you upload a photo of the place you are and everybody see’s where are you at. Many social networking sites regularly make changes that req uire you to update your settings in order to maintain your privacy, and frequently it is difficult to discover how enable settings for your appropriate level of privacy. Related reading: The Other Side of EmailBecause of this, many users do not realize how much private information they are allowing to become public by not re-evaluating settings every time the network makes a change. Tagging can also serve as an invasion of privacy. When social networking sites have a â€Å"tagging† option, unless you disable it, friends or acquaintances may be able to tag you in posts or photographs that reveal sensitive data. In other way it can be good to have facebook or other social network, but just for fun and reconect to old friends, like the friend in primary school that you never saw them again.But most of the time social networks are bad because is a waste of time, it can cause an addiction, and maybe cause a lot of problems. In conclussion, while social networking has clearly demonstrable negative impacts, it is most likely here to stay. Deciding whether you or your children will use social networking is an individual choice. By using it responsibly and encouraging your children to do the same, you can harness the benefits of social networking while avoiding the drawbacks.

McDonalds wishes to rework on its restaurant interiors Essay

McDonalds is the worlds leading global sustenance inspection and repair retailer with to a greater extent than 33,000 locations in 118 countries. McDonalds has several attach to throwed stores, but uses Franchising for both domestic and international expansion. McDonalds India was set up as a 5050 joint-venture amidst McDonalds at a global level and regional Indian partners such(prenominal) as Hardcastle Restaurants hidden trammel in western India, and Connaught Plaza Restaurants Private Limited in northern India. McDonalds currently has every(prenominal) oer 220 eating houses in the country.McDonalds doesnt volunteer any fiscal melt downing and absentee ownership of finance is not every(prenominal)owed. in addition, the financial requirements be quite steep.MFY- for implementing the MFY (Made for You) option for guests, the immunitys atomic number 18 required to hike their equipment at their own expense. This ca employ some problem with maintaining standard serv ing across from each one(prenominal) outlets. Pricing and bill may as well be a point of difficulty for the franchiser and franchisee as prices diversify between companies possess and franchised stores.Inconsistent standards- at that get in ar several instances of poor good or disgruntled guests complaining nearly the bore of food served. This is because it is difficult to utilise the exact same standards in all franchised stores.McDonalds aims to tender 100 percent total client triumph. In put up to achieve this conclusion , McDonalds relies on its operating philosophy base on QSC & V Quality, Service, Clean field of trading operationss and Value.McDonalds believes that guest satisfaction is crucial to the success of the send and all Restaurants moldiness perform to the standards. These standards be used in both company own and franchised eating houses.QUALITY go around ingredientsThis is achieved by its allegiance to sourcing all its requirements from local farmers and suppliers. Before go into India, the company spent six long time and Rs. 450 crore toset up its supply concatenation. In India McDonalds pi adeptered the shabby chain sufficement which sufficeskeep vegetables and processed products uninjured for a longer time.Preparation StandardsBest tone standardise ingredients en veritable standardized preparation standards can be followed. all product has a fixed part of preparation. However, newer McDonalds stores continue MFY (Made for You) where the product is make exactly later the erect is placed. another(prenominal)wise standards* FIFO (First in first out) for all inventories.* Reverse osmosis water treatment coiffure Best technology for water purification at every outlet to pop the question water. Strict standards for vegetarian products including eggless(prenominal) mayonnaise and eggless ice-cream.SERVICE* cushiony standards* Welcome every customer with a smile and be genuinely favourable at all times * repay consistent standards of hospitality Seize opportunities to move with customers in a personalized and corroboratory way * Be well certain about product contents and nutritionary discipline * Always appear novel and well groomed.* Hard standards* Serve warm and hot* Serve indoors one minute of receiving point or pull a free coke. This is implemented in a few outlets and is not relevant during peak hours. *Cleanliness and Hygiene* The counters, tables, history force field atomic number 18 to be kept change at all times. * either module required to c over their heads and wear gloves when within preparation argona. * each these standards are evaluated by mystery shoppers and rated. This is called a RVR Restaurant tribulation Report) which provides a snapshot of the stores performance over a period of a few hours. The stores are graded either A, B, C or F.Facility outdoorExterior DesignMcDonalds design exhibits a good sense of Forever four-year-old l ook with effulgent red and yellow colours likable to the children and establishing its family restaurant positioning. The building provides a practical, contemporaneous design that aligns with the McDonalds brand total while accommodating the latest scarpering(a) and consumer be standards. Their mascot Ronald Mcdonald is overly comprise right(prenominal) each of their restaurants.McDonalds always kick in all glaze over restaurants. McDonalds has always clearly identify and managed the various clues that customers use to form the impressions and intent about their company. In addition to this, McDonalds has crystallize take away counters in enounce to save time of their patrons.Signage only of McDonalds external signage reads as, McDonalds-Family restaurant. Also keeping in judgment with the local language, all McDonalds restaurant prepare their name boards in Hindi.McDonalds strongly believes in adhering to the local sentiments and accordingly none of the outlets i n India sell Beef products and every restaurant has this mentioned. Also McDonalds, strongly believes in glass branding for any new products or processs they offer. Most of the communication is knowing to cater to local tastes and preferences.Parking/ decorate/Surrounding EnvironmentAll McDonald outlets are located are accessible and present everywhere olibanumcapitalizing on brand recognition. Most of the McDonalds have their own restaurants and hence the seating space available is sole(prenominal) to McDonalds patrons. Also McDonalds offers beseeming position facilities for its high upway restaurants.Facility InteriorAll McDonalds outlet are standardized in terms of layout and have proper in-store branding. The Young and Cheerful design plan is a progressive, youthful, and energetic environs with open views for hearty interaction. All McDonald outlets are huge with proper aisles and passages with appropriate signage for seating arena, lavatories, wet floor and food count ers. McDonalds has a Made for You food preparation platform.MFY is a unique concept (cooking method) where the food is prepared as the customer places its order.This cooking method has armed serviceed McDonalds save strengthen its food safety, hygiene and prize standards. McDonalds also has illuminated Menu boards that offer a mix of both vegetarian and non vegetarian burgers on with other savories and drinks. McDonalds also has proper queues for placing order and often there is a executive who assists you in order placing. Also McDonalds gives toys for children thus making them wanting to come back.The other visible cues are garble, illumine, in-store music, employee uniforms and trays with literary. McDonalds has ample in store lighting and directly inuences an individuals perception of the denition and theatrical role of the space, inuencing his or her awareness of physical, emotional, psychological, and spectral aspects of the space. The bright McDonald stores ensure pro mpt manipulation and evaluation of products. In all McDonald stores the lighting is perceived as much pleasurable than other fast food environments. The color scheme that McDonalds uses exhumes fair weather and warmth. Red depicts vibrance, cheerfulness while yellow depicts friendliness and brightness. At McDonalds, music is a positive audile cue stimulating specific consumer demeanour and emotions. Music appears to influence buyer-seller interaction. There is honorable recording played about the latest offers and products. Also a balance and immutable sound creates a pleasant soundenvironment. All employees at McDonald are provided with uniforms and name badges along with caps with McDonald signature M arch. Employees are also trained with appropriate soft skills to source customers. Every employee or front line executive greets the customer and exchanges pleasantries, which makes them happy.Service quality gapThe five gaps that organizations should measure manage and min imize shot 1(Listening gap) is the distance between what customers post and what managers think they expect Clearly survey research is a key way to narrow this gap.Gap 2 (standard and precondition gap) is between centering perception and the actual specification of the customer incur Managers need to make sure the organization is defining the level of service they believe is needed.29Gap 3 (performance gap)is from the start out specification to the delivery of the companionship -Managers need to audit the customer experience that their organization currently delivers in order to make sure it lives up to the specificationGap 4 (communication gap) is the gap between the delivery of the customer experience and what is communicated to customers All too often organizations exaggerate what go out be provided to customers, or discuss the best case rather than the likely case, elevator customer expectations and harming customer perceptionsGap 5 is the gap between a customers p erception of the experience and the customers expectation of the service Customers expectations have beenshaped by word of mouth, their personal needs and their own past experiences. minute transactional surveys after delivering the customer experience are burning(prenominal) for an organization to measure customer perceptions of serviceService Quality dimensionsTangibles visible evidence of serviceReliability dead body of performance and dependabilityResponsiveness Willingness/ address of employees to provide service in well-timed(a) mannerCredibility Trustworthiness, believability, honesty security department Freedom from danger, risk, mistrust, assurance guarantee, Certification competence Possession of required skills to perform serviceAccess Approachability and ease of make EmpathyCourtesy Politeness, valuate, consideration, friendlinessValuesThey place customer experience at the hollow out of all they do They believe customers are the reason for their existence. They demonstrate their appreciation by providing them with high quality food and boss service in a dandy, have environment, at a great value. Their goal is quality,service, cleanliness and value (QSC&V) for each and every customer, each and every time. They are committed to their masses. They provide opportunity, nurture talent, develop leaders and avenge achievement. They believe that a team of well-trained individuals with respective(a) backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to their move success. They believe in the McDonalds System. McDonalds profession model, depicted by their legged stool of owner/operators, suppliers, and company employees, is their foundation, and fit the interests of all three groups is the key. They operate their business ethically. Sound ethics is good business. At McDonalds, they hold themselves and conduct their business to high standards of fairness, h onesty, and integrity. They are individually accountable and conjointly responsible. They give back to their communities. They take gravely the responsibilities that come with being a leader. They help their customers in building give communities, persist Ronald McDonald House Charities, and leverage their size, scope and resources to help make the world a better place. They grow their business profitably. McDonalds is a publicly traded company. As such, they work to provide sustained gainful growth for their shareholders. This requires persisting focus on their customers and the health of their system. They extend continually to improve. They are a learnedness organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation. McDonalds is committed to providing the highest quality food and superior service, at a great value, in a clean and welcoming environment. Thats why we work with their employees, franchisees, and suppliers to serve a balanced place of food choices and provide the nutrition information needed for customers to make sound decisions. At the restaurant level, McDonalds is focused on energy conservation, sustainable packaging, and waste commission. They are dedicated to innovate and improve their operations in order to build an even out more sustainable, environment friendly and profitable business. And will continue to re hone their menu, modernize the customer experience, and broaden availability to their brand, so that consumers will always bang the maximum McDonalds experience.Service radiation diagramLoopholes in service operationsA research report released Thursday by Dunnhumby, highlighted by The Wall alley Journal, elucidates that in reality the customer eating experience is becoming more and more important to consumers. With so many fast-food options available, they make their decisions based on trueness and a real portion of this support is ga rnered through a chains friendly customer service and good eating experience. It is without doubt that McDonalds is still winning over Americans with its cheap Dollar Menu offerings and expedient drive thru service. But its poor customer-service scores are ultimately hurting its gross gross sales a certainty supported by the Dunnhumby report that demonstrates that restaurants with higher customer-service scores tend to show higher comparable sales growth over a biyearly period. Thus, if the worlds largest restaurant chain wants to maintain its edge over competitors, it must not only focus on price and promotions, but also the experience it offers to customers every day. And McDonalds executives agree. The Wall Street Journal explains that in a webcast these executives held with franchise owners in March, they called its service broken. The number of customer complaints related to friendliness issues have only increased, and complaints about speed of service also have increased significantly over the past six months. Is it then mayhap possible that customers are becoming more accustomed to the friendly service and loyalty rewards they receive at other emergence chains like and then less tolerating of the subpar services they encounter at other fast food chains? With respect to the services provided by McDonalds, the following management issues were observedMcDonalds wishes to rework on its restaurant internals and match up to those of its self owned restaurants, However the problem that they have encountered is that franchisee owners are unwilling to invest in interior design.McDonalds has introduced MFY (Made for You) whereby the burgers are made after the order is placed. However, the franchises are required to upgradetheir equipment in order to follow this. The franchisees are not willing to incur such expenditure which poses a problem to McDonalds.We normally observe the customary trend of people queuing outside McDonalds especially during the weeken ds. This is due to the particular(a) capacity space in the restaurants. This has been a persistent management problem for McDonalds. tear down though the management at McDonalds has been act to search for a solution for the same, it fears doing so pertaining to cost issues.

Information Privacy Security: TJX Data Breach Crisis and Lessons

IntroductionProtecting the concealment of consumer ad hominem development continues to pose substantial altercates for administrations. The complexity is aggravated by consumers photograph that comes round when they atomic number 18 unable to concord the usage of in-person training they divvy up with stage personal line of credit schemes. Given the importance of entropy seclusion, there has been a host of concealing research focusing on the memorial tabletal decisions regarding the uptake and re physical exercise of consumer personal development (Schwartz, 2009 Greenaway and Chan, 2005). Culnan et al (2008) observes that the emerging decentralisation of applied science environment has posed additional privateness challenge info wear outes. Currently, it is only the United differentiates that requires organisations to domination formal recover in the issue of development breach (Morley, 2014). European man and wife and its member countries be yet to kick in any statutory requirements for organisations to notify consumers of any selective information breach, thereby leaving much(prenominal) eventuality at the fate of an organisations vigilance. Without any notification practice of laws, selective information breaches remain private and under the kickshaw of the affected organization. Therefore, this paper focuses on nonpareil of the some prominent information warranter breaches that the world has ever witnessed TJX entropy covert breach crisis, in the stage setting of, honest principles and theories, legal, professional and favorable issues. .The culture hiding ConceptAccording to Xu et al. (2008), the concept of information privacy is multidimensional in genius and is largely dependent on the context as well as personal experiences. Although new(prenominal)s see information privacy as full of definition ambiguity (Schwartz, 2009), others get under ones skin defined consumer personal information as being mad e up of selective information generated when consumers conduct transactions. The problems of privacy often come out of the closet from how this consumer information is stored, analysed, apply, or shared (FTC, 2008). Information on how to address problems relate to privacy management is limited due to token(prenominal) research in the area, particularly those issues traffic with management responsibilities on social issues. For example, there is limited research on how organisations should wield with consumers personal identifiable information, the role of managers in the protecting the consumer information and the honorable business of any party involved in the use or glide pathing consumer information.Overview of TJX selective information time outTJX is a US- found off-price retailer operating everyplace 2,400 stores in various countries and regions including US, Puerto Rico, Canada, and Europe. In the engagement of stores, the retailer collects and store customer i nformation that would authorize purchases via payment cards, personal cheques , and affect of merchandise returned without a receipt. This violated the legal requirement that prohibits any business from retaining polished consumer card information, including the magnetic strips on impute cards (Smedinghoff and Hamady, 2008). In addition, the breach unde enclosureined TJXs failure to observe canonical ethical and professional principles. The revelation emerged when in 2007 TJX issued a press release stating that criminals had intruded their data system and stolen over 45 one million million consumers card information inside a period of 18 months (FTC, 2008). Although the TJX filed Form 8-K manifestation statement with the Securities and Exchange Commission as required by the law, the beau monde was widely held to be at fault for the breach. The order was accused of breaching the law by storing unencrypted natural consumer information, for their failure to limit unauthorise d access to the massive data via their wire little network, and the softness to establish adequate security measures at heart its networks among other issues (FTC, 2008).The Legal and social Issues in the TJX Data BreachThe current spheric data security department guideline is base on the Fair Information Practices (FIPs), which write out with individual rights and organisational responsibilities with regard to management of consumer data (Morley, 2014). In other words, how responsibly the data is used is a pointer to the social expectations with regards to consumer data use. FIPs attempts to put a indisputable level of rest period between the competing business and individual interests in terms of countenance use of personal information, which serves as the founding for privacy laws and manufacturing- ad hoc regulatory programmes. In this respect, FIPs lays the creative activity for organisations on how to be socially responsible for(p) in dealing with privacy issues. On the other hand, the adoption of these guidelines lays the foundations for evaluation by the external audiences on an organisations degree of responsiveness (Allen, 2011). There is a general consensus that responsible data management practice is prevailing in every organisation (Morley, 2014). However, there is no consensus about how the implementation of individual principles should be carried out. Schwartz (2009, p.1) observes that in most parts of the world, fair information practices are implemented by means of carriage laws. Curiously, the United States has no comprehensive laws that tie organisations to observe fair information practice, precisely instead developed sectoral laws and regulations to consumer privacy rampart with laws being enacted in response to issues arising from specific industries. The challenge that comes with this approach is that there is scratchy practice in terms of operations and implementations. Moreover, the TJX issue exposed some apparent weaknesses in the implementation of FIP laws and regulations based on the principles of notice, choice, access, security, and sanctions for noncompliance (Culnan, et al., 2008). The effectiveness of data privacy management for organisations that collect, store, and use consumer personal data is curtailed by other issues including unclear law or policy, varied jurisdictions, and differences in data type. The challenge may be elevate aggravated by conflicting regional or state laws (Allen, 2011). The breaches in the TJX flake involved unauthorised access to consumer personal information, which resulted in a variety of risks towards consumer personal information. Nevertheless, there is a general proportionateness within the statutory laws and regulations that every organisation should ensure there is duty of tuition with regards to information they collect and store based on consumers vulnerability and the effective possibility of stultification (Allen, 2011). Allen (2011) obser ves that although organisations that comply with organisation regulations are considered legitimate, and readily accepted by their external environment, including partners, this milestone is not slow achievable given the above challenges. For example, the term liable procedure as state in most sectoral data protection regulations does not specify what is actually reasonable, which may vary depending on the temperament and size of the organisation, the types of information it captures and stores, the security equipments and tools in the possession of the organisation, and the nature of risk at display. There has been criticism in regards to the wonted laws and regulations because they are seen as reactive and out-of-date at the time when they are enacted (Morley, 2014). The other complaint is that most of privacy impact issues are only detected later the damage is done, thus doing little to wrick the loss on the affected consumers.The clean Issues and ResponsibilitiesInfor mation ethics is based on the collection, use, and management of information (Morley, 2014). As technology becomes increasingly complex, it is evident that ethical problems related to these developments continue to increase. However, the normative theories (stockholder, stakeholder, and social contracts) used to address the prevailing challenges remain less developed, with many institutions only relying on blunt legal stripped-down requirements in parity to consumer data protection (Culnan, et al., 2008). Morley (2014) observes that these theories are hard-hitting and incompatible with regards to the obligations of a business person. pickings into consideration the large social and monetary impact of privacy breach as observed in the TJX case, there are mainly two aspects of clean-living issues that are central to the data privacy vulnerability and terms head offance. The concept of vulnerability highlights most of societys moral intuitions, with the intrinsic scenario wher e one party is at evil with regard to the other party in terms of data collection and use. This positioning emerged because one party lacked the capacity to control the information givento the other party. Solove (2007) observed that the root system cause of large-scale privacy invasions is engraft inthe lack of information control by the giver. In the case of TJX, consumers suffered outright vulnerability, although they pass judgment TJX to protect their card information with a proper mechanism in place. On the other hand, avoiding misemploy involves the need for managers to avoid using consumer data to harm the endangered consumer socially and financially. Many have argued that it is the state of the managers to take a minimum moral standing to ensure no harm is done in the treatment of consumer information (Culnan, et al., 2008).ConclusionInformation privacy is an authorised issue in the modern business environment. In order to protect consumer information, managers mus t learn to strike a balance between consumer privacy and business interests by constantly adhering to the principle of protecting the unguarded consumer and not causing harm to them through their personal information. It is important to note that TJX caused harm when their consumer personal data were stolen by a third party intruder. Although TJX violated industry rules, it is more significant to highlight that the companys failure to observe moral responsibility in the protection of consumer data should be viewed as more deadly to the company. Businesses are expected to follow rudimentary ethical principles in managing business activities. firearm we can argue that the TJX data breach saga received the attention because of the United States comprehensive formal notice requirements within the laws on privacy data management, it is also apparent that personal data protection is beyond the laws and regulations and requires ethical foundations within the organisations. The need to integrate ethical cogitate into the privacy programmes of every organisation is paramount (Xu et al., 2008). We can argue that integrating moral responsibility within organisations will not only establish ethical standards for the organisations, yet is growingly becoming a necessity considering the challenges border the implementation of legal requirements. Furthermore, considering that consumers are unguarded and are unable to control how businesses use their personal information, it is the moral responsibilities of every organisation to go beyond bare minimum legal compliance. That is, each organisation ineluctably to take reasonable precaution when handling consumer data and ensure no harm is caused with this kind of data.ReferencesAllen, A. (2011). Unpopular secrecy What moldiness We HideOxford Oxford University Press. Culnan, M. J., Foxman, E. R., and Ray, A. W. (2008). Why ITExecutives Should Help Employees Secure Their radix Com- puters, MIS Quarterly Executive (71), M arch, pp. 49-55. Federal deal Commission (FTC). (2008). Press Release effect Announces Settlement of Separate Actions Against Retailer TJX, and Data Brokers Reed Elsevier and Seisint for Failing to Provide equal Security for Consumers Data, March 27(available at http//www.ftc.gov/opa/2008/03/datasec.shtm accessed November 29, 2014). Greenaway, K. E., and Chan, Y. E. (2005). metaphysical Explana-tions of Firms Information concealing Behaviors, Journal of the link for Information Systems (66), pp. 171-198. Morley, D. (2014). Understanding Computers in a Changing Society. Chicago Cengage Learning. Schwartz, M. (2009). Europe Debates compulsory Data Breach Notifications. The Privacy advisor (92), p. 1. Smedinghoff, T. J., and Hamady, L. E. (2008). impudent State Regula-tions Signal pregnant Expansion of Corporate Data SecurityObligations, BNA Privacy and Security Law Report (7), October 20, p. 1518. Solove, D. (2007). The New Vulnerability Data Security andPersonal Information, in Securing Privacy in the Internet Age, A. Chander, L. Gelman, and M. J. Radin (eds.), Palo Alto, CA Stanford University Press, pp. 111-136. Xu, H., Dinev, T., Smith, H. J., and Hart, P. (2008). Examining the Formation of Individuals Privacy Concerns Toward an Integra-tive View, in Proceedings of the 29th transnational Conference on Information Systems, genus Paris (available at http//aisel.aisnet.org/icis2008/6 accessed October 29, 2014).